As CEO of Flywheel and CMO of Proof, I use a lot of tools to be more productive and grow our companies. These tools have earned their way into my daily tech stack and I highly recommend them.
Disclaimer: Some links give me compensation if you sign up but at no extra cost to you. In fact, some have exclusive discounts! Enjoy.
I always forget my passwords, especially when they have to be complex or have different rules when creating it. 1Password keep all my passwords in one secure vault with a Google Chrome extension and iPhone app that autofills all my login forms.
I'm sure you've heard of Airbnb, it's totally disrupted the hotel market. Locals offer their home, extra room, or even couch for people to stay. I personally prefer to stay in Airbnbs rather than hotels because I feel it's a more local experience than a standard hotel room. Plus the host often offers suggestions for the best places to go that only locals really know. Get $65 towards your first booking using my link. Enjoy!
Hey data nerds, you need Amplitude to track key metrics in your business. Some of the things I use Amplitude for are marketing attribution, funnel conversion rates, distribution of product sales, customer activation, churn metrics, and so much more.
Appcues is a tool that helps your SaaS product team convert new users into raving fans with automated and personalized onboarding, product tours, surveys, and announcements. More effective than email. Faster than bugging your developers.
Experiencing a bug that you need to send to your developers? Create a screen recording or screenshot and automatically include console logs and other technical data (browser, OS, screen size, etc.) to help developers spend less time on bugs and unnecessary back-and-forth.
Over the past 3 years, I've gained over 1,000,000 travel points with a simple credit card point strategy. This has allowed me to travel round trip in first class to Cape Town, South Africa, travel home in Atlanta for every holiday for free, and easily say "yes" to spontaneous travel anytime. The one card I recommend ever person have in their wallets is the Chase Sapphire for 3 reasons: 1) Chase Rapid Rewards points are the most valuable because of their dollar value and travel partners 2) the Chase Sapphire Preferred has a low $95 annual fee which is easily worth it for the signup bonus and rewards 3) the 2x points on travel and dining and 5x points on Lyfts makes it perfect as my "everyday" card. Right now you can get 80,000 points when you spend just $4k in 3 months. That's about $800-1500 of free travel just for putting your expenses on this card. Pay off your card in full every month and now you've gotten the yummy bait without getting on their hook. That's what I've been doing for 3 years and the freedom of travel is great. Enjoy! (btw, not sure how long the 80k points bonus will last)
Clearbit is the marketing data engine for all of your customer interactions. Deeply understand your customers, identify future prospects, and personalize every single marketing and sales interaction.
While I don't personally use Clickfunnels anymore, I think it's the easiest all-in-one website builder and is what I recommend to people getting started online. The simplicity to building landing pages to checkouts and knowing your conversion rates is super easy. I also appreciate the cult following attached to their brand because there are a million experts to help you if you get stuck. The Clickfunnels trainings are valuable outside of the software and is a great starting point for making money online.
Desktop app that lets you record your screen as a video with your voice & face, an annotated image, or a GIF and instantly share it as a link to get your point across.
Need to convert .jpeg to .png? Or .mov to .mp4? CloudConvert is a free online file converter. They convert nearly any audio, video, document, ebook, archive, image, spreadsheet or presentation format.
Breakthrough writer's block and save hours a week writing copy with help from an AI assistant, Jarvis. Simply tell it about what you want to write about and your AI assistant instantly generates clever, original copy that's guaranteed to knock your socks off. Perfect for writing blog posts, Facebook ads, emails, landing pages, and more.
I'm sure you copy and paste a lot of stuff every day, right? CopyClip runs discreetly in your menu bar and stores all text that you have copied or cut in the past, allowing you to quickly find that snippet of text you've been looking for. Probably my most used extension.
Ever thought about hosting a webinar, miniclass, or product demo? I like Demio over the other webinar platforms because they focus on design simplicity and viewer engagement. You and your attendees don't have to download any software to use it.
I have learned much of my marketing through DigitalMarketer. As a member of DM Lab, you'll get access to marketing playbooks, workshops, checklists, and community to become a better marketer.
To track events and send data on your website to your other apps, you'll need to install scripts in the header. Facebook, Google, and a million other platform require you to do this. It can get overwhelming to add all of those to your pages, so instead you should use Google Tag Manager. Install the script on your site once, and then add all your other tools inside GTM. This will make your life so much easier – you're welcome :)
I misspell stuff literally all the time. Grammarly saves my butt. From grammar and spelling to style and tone, Grammarly helps you eliminate writing errors and find the perfect words to express yourself. You’ll get suggestions from Grammarly as you write on Gmail, Twitter, LinkedIn, and nearly everywhere else you find yourself writing. I have the Chrome extension, Mac app, and iPhone app.
Automatically apply coupons on 30,000+ sites. One click will test different codes and apply the best one to your cart. From pizza to furniture and shoes to travel, Honey users save an average of $126 a year
I recommend HubSpot's free CRM to every business. It's the best in the market hands down. Once you get to a certain email list size, it may be financially worth it to upgrade to their paid marketing suite. I'm on their Enterprise Marketing Suite so I can do advanced email automations, sales pipeline reporting, ad attribution, and other tasks on my plate as a CMO.
Instapage is a landing page builder that has simplified the process of creating optin-pages. While it does not have a full funnel functionality, such as checkouts, it's best for landing pages in paid traffic campaigns. Instapage integrates with all email automations, easily A/B test copy and design, and see conversion rates from visitor to lead.
I use this tool almost 10 times a day to send short screenshare videos. Videos are easier than emails or chat and my point is more clear when I reference what's on the screen. Some uses include: sales followup, support tickets, presentations, and documenting procedures when outsourcing work.
Find yourself spending too much time on Facebook? Eradicate distractions by replacing your entire news feed with an inspiring quote. Best hack for gaining back positivity and keeping your sanity.
Where do you keep your company's documents, standard operating procedures, meeting notes, and other internal documents? Notion replaces Evernote, Google Keep, Notes app, and I even use it outside of work too.
Easiest way to find a quality dentist near you that takes your insurance. Say goodbye to long research to find out who's in-network, available, and close by. Get a $50 giftcard when you book your first appointment.
If you have a lot of visitors to your site, you probably want to have an exit-intent popup to capture leads. We have found this lead increases conversion rates by about 20%, sometimes more depending on how good your offer is. OptinMonster is an inexpensive but intuitive popup tool.
How are you tracking your subscription company's revenue operations and metrics like recurring revenue, churn, lifetime value, retention, cohort analysis, and more? I use Profitwell's free tool Metrics and also recommend their other products and services.
As Chief Marketing Officer of Proof, this recommendation may appear biased but truly it's not. We created this tool to help online businesses showcase how popular their products are to build trust with visitors. Now over 20,000 online businesses use Proof and get an average conversion increase of 10-15% per page. Use promocode '30DT' to get your first month free :)
Scott’s Cheap Flights is my secret to finding amazing flight deals! Their Flight experts discover flight deals and mistake fares and send them right to your email. The average savings is $550 per ticket, so you’ll make the fee back (times 12!) with one trip. You can thank me later!
Segment is an advanced data management platform I use in marketing to unify customer touch points across all platforms and channels. All my tools connect to Segment, so I can see when a user clicked an ad, visited my site, opted-in, opened an email, purchased, used a feature, upgraded, and referred a friend all on their profile.
Stripe Atlas is a powerful, safe, and easy-to-use platform for forming a company. By removing lengthy paperwork, legal complexity, and numerous fees, Stripe Atlas helps you launch your startup from anywhere in the world.
Your photo is probably 50-90% too large. Upload it to TinyPNG to reduce the size dramatically without quality loss. I use this on literally every photo before uploading it to my websites. This alone decreases page load speed by multiple seconds.
Imagine checking one app for all your travel details and getting a heads up as things change throughout your trip. Tripit is a desktop and mobile app that pulls in flights, hotels, Airbnbs, RSVPs, excursions, and more all into one itinerary.
It's best practice to add UTMs to your URLs so that you can track where visitors came from including source (Facebook, Google, etc.), campaign (Black Friday, Retargeting), and individual ads (Headline 1, Image 2). Managing all of these in a uniform, standardized way in spreadsheets is an awful idea. I use UTM Base, a free app where I build all my links and save them in a library so I can reference later.
Unbounce is a good alternative to Instapage. I think they have the most beautiful landing page templates to start from in the market, and is very easy to design and setup integrations. My paid traffic agency prefers to use Unbonuce for all landing pages.
Unsplash is the fastest growing, free stock photo site on the internet. If you need imagery for your ads, blog posts, presentations, website, or more you can find an image that works perfectly without the icky "stock photo" vibes. I'm also one of the top 10 contributors on the platform.
Webflow is my favorite "no code" website builder over Wordpress, Squarespace, Wix, and others. Yup, this site is built on Webflow along with all my other websites. It gives me the flexibility to design the exact look I want, build CMS databases like blog posts and recommended tools like this. Meta, right?
Appcues is a tool that helps your SaaS product team convert new users into raving fans with automated and personalized onboarding, product tours, surveys, and announcements. More effective than email. Faster than bugging your developers.
Clearbit is the marketing data engine for all of your customer interactions. Deeply understand your customers, identify future prospects, and personalize every single marketing and sales interaction.
While I don't personally use Clickfunnels anymore, I think it's the easiest all-in-one website builder and is what I recommend to people getting started online. The simplicity to building landing pages to checkouts and knowing your conversion rates is super easy. I also appreciate the cult following attached to their brand because there are a million experts to help you if you get stuck. The Clickfunnels trainings are valuable outside of the software and is a great starting point for making money online.
Breakthrough writer's block and save hours a week writing copy with help from an AI assistant, Jarvis. Simply tell it about what you want to write about and your AI assistant instantly generates clever, original copy that's guaranteed to knock your socks off. Perfect for writing blog posts, Facebook ads, emails, landing pages, and more.
Ever thought about hosting a webinar, miniclass, or product demo? I like Demio over the other webinar platforms because they focus on design simplicity and viewer engagement. You and your attendees don't have to download any software to use it.
I recommend HubSpot's free CRM to every business. It's the best in the market hands down. Once you get to a certain email list size, it may be financially worth it to upgrade to their paid marketing suite. I'm on their Enterprise Marketing Suite so I can do advanced email automations, sales pipeline reporting, ad attribution, and other tasks on my plate as a CMO.
Instapage is a landing page builder that has simplified the process of creating optin-pages. While it does not have a full funnel functionality, such as checkouts, it's best for landing pages in paid traffic campaigns. Instapage integrates with all email automations, easily A/B test copy and design, and see conversion rates from visitor to lead.
If you have a lot of visitors to your site, you probably want to have an exit-intent popup to capture leads. We have found this lead increases conversion rates by about 20%, sometimes more depending on how good your offer is. OptinMonster is an inexpensive but intuitive popup tool.
As Chief Marketing Officer of Proof, this recommendation may appear biased but truly it's not. We created this tool to help online businesses showcase how popular their products are to build trust with visitors. Now over 20,000 online businesses use Proof and get an average conversion increase of 10-15% per page. Use promocode '30DT' to get your first month free :)
It's best practice to add UTMs to your URLs so that you can track where visitors came from including source (Facebook, Google, etc.), campaign (Black Friday, Retargeting), and individual ads (Headline 1, Image 2). Managing all of these in a uniform, standardized way in spreadsheets is an awful idea. I use UTM Base, a free app where I build all my links and save them in a library so I can reference later.
Unbounce is a good alternative to Instapage. I think they have the most beautiful landing page templates to start from in the market, and is very easy to design and setup integrations. My paid traffic agency prefers to use Unbonuce for all landing pages.
Webflow is my favorite "no code" website builder over Wordpress, Squarespace, Wix, and others. Yup, this site is built on Webflow along with all my other websites. It gives me the flexibility to design the exact look I want, build CMS databases like blog posts and recommended tools like this. Meta, right?
Hey data nerds, you need Amplitude to track key metrics in your business. Some of the things I use Amplitude for are marketing attribution, funnel conversion rates, distribution of product sales, customer activation, churn metrics, and so much more.
Where do you keep your company's documents, standard operating procedures, meeting notes, and other internal documents? Notion replaces Evernote, Google Keep, Notes app, and I even use it outside of work too.
How are you tracking your subscription company's revenue operations and metrics like recurring revenue, churn, lifetime value, retention, cohort analysis, and more? I use Profitwell's free tool Metrics and also recommend their other products and services.
Segment is an advanced data management platform I use in marketing to unify customer touch points across all platforms and channels. All my tools connect to Segment, so I can see when a user clicked an ad, visited my site, opted-in, opened an email, purchased, used a feature, upgraded, and referred a friend all on their profile.
Desktop app that lets you record your screen as a video with your voice & face, an annotated image, or a GIF and instantly share it as a link to get your point across.
Need to convert .jpeg to .png? Or .mov to .mp4? CloudConvert is a free online file converter. They convert nearly any audio, video, document, ebook, archive, image, spreadsheet or presentation format.
I'm sure you copy and paste a lot of stuff every day, right? CopyClip runs discreetly in your menu bar and stores all text that you have copied or cut in the past, allowing you to quickly find that snippet of text you've been looking for. Probably my most used extension.
I misspell stuff literally all the time. Grammarly saves my butt. From grammar and spelling to style and tone, Grammarly helps you eliminate writing errors and find the perfect words to express yourself. You’ll get suggestions from Grammarly as you write on Gmail, Twitter, LinkedIn, and nearly everywhere else you find yourself writing. I have the Chrome extension, Mac app, and iPhone app.
I use this tool almost 10 times a day to send short screenshare videos. Videos are easier than emails or chat and my point is more clear when I reference what's on the screen. Some uses include: sales followup, support tickets, presentations, and documenting procedures when outsourcing work.
Find yourself spending too much time on Facebook? Eradicate distractions by replacing your entire news feed with an inspiring quote. Best hack for gaining back positivity and keeping your sanity.
Your photo is probably 50-90% too large. Upload it to TinyPNG to reduce the size dramatically without quality loss. I use this on literally every photo before uploading it to my websites. This alone decreases page load speed by multiple seconds.
Unsplash is the fastest growing, free stock photo site on the internet. If you need imagery for your ads, blog posts, presentations, website, or more you can find an image that works perfectly without the icky "stock photo" vibes. I'm also one of the top 10 contributors on the platform.
I'm sure you've heard of Airbnb, it's totally disrupted the hotel market. Locals offer their home, extra room, or even couch for people to stay. I personally prefer to stay in Airbnbs rather than hotels because I feel it's a more local experience than a standard hotel room. Plus the host often offers suggestions for the best places to go that only locals really know. Get $65 towards your first booking using my link. Enjoy!
Scott’s Cheap Flights is my secret to finding amazing flight deals! Their Flight experts discover flight deals and mistake fares and send them right to your email. The average savings is $550 per ticket, so you’ll make the fee back (times 12!) with one trip. You can thank me later!
Imagine checking one app for all your travel details and getting a heads up as things change throughout your trip. Tripit is a desktop and mobile app that pulls in flights, hotels, Airbnbs, RSVPs, excursions, and more all into one itinerary.
I always forget my passwords, especially when they have to be complex or have different rules when creating it. 1Password keep all my passwords in one secure vault with a Google Chrome extension and iPhone app that autofills all my login forms.
Experiencing a bug that you need to send to your developers? Create a screen recording or screenshot and automatically include console logs and other technical data (browser, OS, screen size, etc.) to help developers spend less time on bugs and unnecessary back-and-forth.
Automatically apply coupons on 30,000+ sites. One click will test different codes and apply the best one to your cart. From pizza to furniture and shoes to travel, Honey users save an average of $126 a year